Privacy Policy

Effective Date: December 1, 2025

At VIRGO PULSE (referred to as "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.virgopulse.com] (the "Site"), make purchases, or interact with our services as an e-commerce platform specializing in activewear and fitness apparel. By using our Site, you consent to the practices described in this policy.

We comply with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) for Indian residents, the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) for California residents, and other relevant regulations. If you have questions or concerns, please contact us at support@virgopulse.com.

Note: This Privacy Policy is for informational purposes only and does not constitute legal advice. We recommend consulting with a qualified attorney for personalized guidance.


1. Information We Collect

We collect information to provide, improve, and personalize our services. The types of information include:


Personal Information

  • Account and Profile Data: Name, email address, phone number, billing/shipping address, and date of birth (if provided for age verification).
  • Payment Information: Credit/debit card details, payment method (processed securely via third-party providers like Stripe or PayPal; we do not store full card numbers).
  • Order and Purchase History: Details of products purchased, sizes, colors, quantities, and delivery preferences.


Non-Personal Information

  • Usage Data: IP address, browser type, device information, pages visited, time spent on the Site, and referral sources.
  • Communication Data: Information from emails, chats, or surveys you send us, including feedback on our activewear products.


Information from Third Parties

  • We may receive data from social media platforms (e.g., Facebook, Instagram) if you log in via them, or from analytics partners like Google Analytics.

We only collect information that is necessary for our operations and with your consent where required.


2. How We Use Your Information

We use your information to:

  • Process and fulfill orders for activewear, including shipping and returns.
  • Provide customer support, such as order tracking or sizing recommendations.
  • Send promotional emails about new arrivals, sales, or fitness tips (you can opt out anytime).
  • Improve our Site, products, and services through analytics and user feedback.
  • Prevent fraud, comply with legal obligations, and enforce our terms.
  • Personalize your experience, like recommending leggings or hoodies based on past purchases.

We will not use your information for purposes incompatible with those described here without your consent.


3. Sharing Your Information

We do not sell your personal information. We may share it in limited circumstances:

  • Service Providers: With trusted partners like shipping carriers (e.g., UPS, FedEx), payment processors, and email service providers (e.g., Mailchimp) who are contractually obligated to protect your data.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.
  • Legal Requirements: If required by law, subpoena, or government request.
  • With Your Consent: For example, sharing reviews on social media.

For EU/UK residents, we ensure transfers outside the EEA comply with GDPR via Standard Contractual Clauses. For transfers involving India, we adhere to DPDP Act requirements.


4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption for payment data (SSL/TLS) and secure servers. However, no system is completely secure, and we cannot guarantee absolute protection. Report any suspected breaches to us immediately.


5. Your Rights and Choices

You have control over your information. Depending on your location, you may:

  • Access and Update: View or correct your data via your account dashboard.
  • Delete or Opt Out: Request deletion (subject to legal retention requirements) or unsubscribe from marketing emails.
  • Do Not Sell My Info: Under CCPA, we do not sell data; opt-out requests are honored.
  • GDPR Rights: For EU residents, exercise rights to access, rectification, erasure, restriction, portability, or objection by emailing us.
  • DPDP Rights: For Indian residents, request access, correction, erasure, or grievance redressal under the DPDP Act.

To exercise these rights, contact support@virgopulse.com. We respond within 30-45 days (or as required by law).

You can also manage cookies via browser settings (see Section 6).


6. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to enhance your experience:

  • Essential Cookies: For cart functionality and secure checkouts.
  • Analytics Cookies: To understand Site traffic (e.g., Google Analytics).
  • Marketing Cookies: For targeted ads on platforms like Google or Facebook.

You can opt out of non-essential cookies through our cookie banner or tools like the Network Advertising Initiative. For more details, see our Cookie Policy.


7. Children's Privacy

Our Site is not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we discover such data, we will delete it promptly. Parents/guardians can contact us to review or remove information.


8. International Data Transfers

As a global e-commerce site based in India, your data may be processed in India or other countries. We ensure adequate protections are in place for cross-border transfers, in compliance with applicable laws.


9. Retention of Information

We retain your information only as long as necessary for business or legal purposes (e.g., 7 years for tax records). After that, it is securely deleted or anonymized.


10. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or laws. We will notify you via email or Site notice for material changes, with the new effective date at the top. Continued use of the Site after changes constitutes acceptance.


11. Contact Us

For questions, complaints, or to exercise your rights, reach out to:

VIRGO PULSE Attn: Privacy Officer 628/1, Ground Floor, 17th A Main, 6th Block, Koramangala Bangalore- 560095 Email: support@virgopulse.com Phone: +91 87921 20138

Thank you for trusting VIRGO PULSE with your data. We value your privacy as much as your active lifestyle!